Kim Frisch has been named the new Vice President for Enrollment Management at Gustavus Adolphus College, President Rebecca M. Bergman announced today.
Frisch is a graduate of the University of Minnesota with a Bachelor of Arts degree in journalism and communication. She also has a Master’s Degree in organizational leadership from Regis University in Denver, Colorado, where she has served in multiple roles in admissions and financial aid for the past 28 years. During her time at Regis, Frisch served as an Admission Counselor (1994-1997), Director of Admissions for the Rueckert-Hartman College for Health Professions (1997-2013), and Dean of Admissions for the entire University (2013-2023), before assuming her most recent role as Dean of Admissions and Financial Aid (2020-2023).
A strong advocate for equity and inclusion, Frisch increased diversity on the recruiting team at Regis, which played a significant role in students of color representing more than 50 percent of the incoming class in the fall of 2022, up from 24 percent in 2013. In the past eight years, Frisch has been instrumental in attracting five of the university’s largest first-year classes—all while increasing net tuition revenue and managing the discount rate.
“Kim rose to the top of a deep and talented pool of candidates with her boundless enthusiasm, vast experience at a mission-driven private institution, and innovative solutions in the complex world of higher education enrollment management,” President Bergman said. “She is eminently qualified to lead Gustavus forward at this exciting time in our institution’s history.”
A nationally recognized enrollment management leader, Frisch was presented the Dorothy Durkin Award for Strategic Innovation in Marketing and Enrollment Management by the University Professional and Continuing Education Association (UPCEA) in 2016. The national award is presented to an individual for achievement in strategic planning, marketing innovation, and enrollment management success. She also recently attended The Institute for Higher Education, which focuses on the radical rethinking of enrollment planning, product strategy, and pricing and financial aid.
“I am honored to have the opportunity to join the leadership team and learning community at Gustavus,” Frisch said. “It is one of the premier liberal arts colleges in the country, and its mission of preparing young people to live purposeful lives, tackling real-world challenges with intellect, thought, and care inspires me. I can’t wait to get started.”
As Vice President for Enrollment Management, Frisch will report directly to President Bergman, serve as a member of the President’s Cabinet, and work collaboratively with other vice presidents, senior leaders, the Enrollment Management team, and the entire campus community to achieve the College’s strategic enrollment goals and objectives.