Archive for Elizabeth Weiers

Advice from a VP of SPS Commerce, Inc.

As seniors enter the final stretch of their undergrad career, the all important question “What are your plans for after graduation?” seems bigger than ever. Over the last three and a half years, we have been given hundreds of pieces of advice from our professors, parents, siblings, and coworkers as to what we as recent […]

Direct Response Marketing

If you do have an interest in the marketing field, another career to check out is Direct response copywriting. Before you decide whether or not this job path is for you, it is important to have an understanding of the different forms of copywriting. Scott Schneweis of Savvysherpa breaks copywriting down into two categories: advertising […]

Search Engine Marketing

With our continued dependence on the internet, companies have had to recreate their marketing strategies to stay competitive in the digital age. This need to out-do competitors in cyber space has led to the creation of an entirely new field: search engine marketing. While careers dealing with technology and computers are often considered outside the […]

Aptara

No doubt you’ve heard of free-lance writing. Instead of being tied down to one specific newspaper or magazine, you write a multitude of articles for different publications. While you still have to bow to the whims of the publisher, you usually have more freedom in deciding what you want to write. As it turns out, […]